Empathy-driven design
Every feature starts with a conversation, not a spreadsheet. We listen, we understand, and then we build what actually helps.
Human-first software, made in Gent
software with a soul.
We build apps for humans, focusing on the human part of problems. Because it was never about the tech — it's about what we're solving for you.
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software with a soul
built in Gent, Belgium
people over code
not a tech company
software with a soul
built in Gent, Belgium
people over code
not a tech company
Why "not a tech company"?
It's not about the tech. It's about the human on the other side.
We named ourselves "not a tech company" because the technology is just the tool. What matters is the problem we're solving — and the person we're solving it for.
Real problems only
No solutions looking for problems. We tackle the messy, real-life challenges that people actually face — like packing for a trip or capturing your kid's milestones.
Simple over clever
We believe software should feel obvious. If you need a manual, we messed up. Our apps just work, the way you'd expect them to.
What we've made
Products that get you.
Tools designed around how you actually live — not how a product manager imagines you live.
Pack smart. Travel happy.
Pret
BetaYour smart holiday packing assistant. Tell Pret where you're going, when, and with whom — and it takes the stress out of packing. No more forgotten swimsuits or three pairs of the same socks.
Try the betaTrack your work. Simply.
Labeur
LiveA simple work tracker that logs whether you worked today — and if you did, from home or the office. No accounts, no cloud sync, no tracking. Just your data, on your device.
Memories that last forever.
Kids Diary
Coming soonBuild a beautiful diary for your kids — capturing their first words, funny quotes, and milestones. When they're old enough, hand over the account and give them a treasure trove of memories to keep forever.
Launch updates soonWhat we stand for
Four things we won't compromise on.
01
People over code
Design decisions start with people, not trends.
02
Simplicity first
Less is more. If it's not obvious, it's not done.
03
Made in Gent
Proudly built in Belgium, for the world.
04
Solving real problems
No vanity features. Just things that make life better.
Come along for the ride
Ready to try software that actually gets you?
We're just getting started. Small, honest tools made with heart — and a stubborn belief that software can feel human.